Distribution Plan Essay

The distribution and delivery section of LEAPh Incorporation aims to satisfy and create values for the customers in which the company operates. The distinguishing characteristics of the business will be the combination of management experience, sales and distribution experience, high quality, innovative products and exceptional customer service. In particular, the Leading Philippines Incorporation will do a full service distribution servicing the customers in the market with a fulfilling assistance. In addition, the LEAPh Inc. will have an exclusive contract to distribute a new, groundbreaking product that would enable the company to gain immediate access to a majority of the potential customer base. The LEAPh Inc. intends to become a recognized distributor of one of a kind Digital Single-Lens Reflex Camera (DSLR) in the Philippines and become an internationally known locale brand. Leading Philippines Inc. plans to develop strong relationships with key customers so that the company will be viewed as an indispensable partner, rather than just another manufacturer. The company will work closely with each customer to recommend product assortment unique for their retail base, appropriate stocking levels, pricing and display assortments, as well as promotional ideas and material to increase sales. The LEAPh will seek out and work with the retailers that represent to deliver the most innovative and exciting products possible to the customers that will be served. In order for the products to be received by the customers, the LEAPh will be going to distribute the cameras through sales representatives and through retail stores as well. The company will be using a three level distribution channel. In a three level channel structure, the retailers serve as intermediaries between the consumers and the manufacturer which is the LEAPh. Retailers order products directly from the manufacturer, and then sell those products directly to the consumers. This will enable the company to stay in touch with the retailers up to the end users of the products and understand their tastes, preferences and tendencies. This will also help the company to minimize the total distribution costs for the given products. MANUFACTURER RETAILERS CUSTOMERS Leading Philippines Inc. Department Stores Customers The intermediaries which are the retailer’s outlets provide several benefits to both manufacturers and consumers. It will improve the efficiency of the company; make a better assortment of products, the reutilization of transactions, and easier searching for goods as well as customers. The use of this level of distribution will also aid the search processes of both the buyers and sellers. Producers are searching to determine their customers’ needs, while customers are searching for certain products and services. A degree of uncertainty in both search processes can be reduced by using this channel of distribution. For example, consumers are more likely to find what they are looking for when they shop at retail institutions organized by separate lines of trade, such as grocery, hardware, and clothing store. In addition, producers can make some of their commonly used products more widely available by placing them in many different retail outlets, so that consumers are more likely to find them at the right time. The company will be implementing an individualized customer service which will provide the customers with what they want, when and how they want it with the help of the retailers. This fully integrated program for the customers will help the company to increase its sales through innovations of the products, creating promotions, advertising, custom marketing material and the word of mouth from its customers. In this way, the company has the full control over the distribution of the products as well. Here are the methods that will be used in this level of channel distribution of the products from Leading Philippines Inc.: †¢ Selling of products through the leading retail outlets and department stores nationwide. †¢ Selling the products by the orders that are received by telephone, email and fax which is also known as telemarketing. ( Made possible by advertising the products through websites) This stage of distribution channel will also be use in order for the products to be widely available in all leading department stores and retailer’s shops nationwide. And to optimize the product launch as well. The LEAPh will employ an intensive distribution to the customers so that the products could be distributed from as many department stores and retailers ‘outlets as possible to provide a location convenience for its consumers. It will also increase the sales of the company, and provide wider customer recognition. By communicating and building relationships with the members at each step in the channel, there should be a proper communication throughout the channel and every member in the channel should contribute for a healthy relationship. Transparency should be maintained throughout the channel.